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Q: Why Do You Need to Advertise?                  
A: So You Can Grow Your Business

Whatever industry you're in, one thing's for sure, you need to advertise in order to grow your business. This is the single, most important objective - to increase your opportunity for success.  Without advertising, you might as well close shop and fold.  If you want sales you must continuously market to your clients as well as your prospective customers.

Advertising to recruit the best people to your endeavour is essential – people are an organisation’s greatest asset.

  • You need to advertise because…you need to position your company in your industry. You have to make your presence known to your target audience.  Whether you need to recruit a senior level Technology Specialist, or promote the expertise you offer so that potential customers can evaluate your products and services - you need integrated print and digital advertising
  • You need to advertise because…you need to reach out to new customers.  Branding advertising drives the demand that generates sales leads.  Carefully crafted digital and integrated campaigns give measurable results
  • You need to advertise because…you need to maintain your relationship with your current clients.  Repeat business is what makes your business stay alive.  Multiple point of contact marketing is key – with print and digital components to drive and maintain a high level of customer engagement
  • You need to advertise because…you need to introduce new products and services. You advertise so everyone can buy them
  • You need to advertise because… you want to find the most qualified candidates for your organisation’s future and get to them before your competitors do. By advertising with specialist media you won’t reach the masses of unqualified individuals, but you will reach the talented and qualified candidates that matter

The strength of specialist publications and channels lies in the way they are used by their audience - the relationship is built on trust, on market knowledge, on editorial independence, and on providing highly relevant content.  

Specialist platforms are targeted at a sharply defined group of people and they extend their brand, a brand their communities trust, to the advertising content.

Value . . .

It's unwise to pay too much, but it's unwise to pay too little.  When you pay too much you lose a little money, that is all.  When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do.

The common law of business balance prohibits paying a little and getting a lot.  It can't be done.  If you deal with the lowest bidder, it's well to add something for the risk you run.

And if you do that, you will have enough to pay for something better.

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